Generally, we see developers on our network with an eCPM between $7-15 but also have seen this number be as high as $50+. This, of course, will vary from app to app and depends on the quality of the integration and the category of the app.
There are steps you can take to optimize your app for the highest eCPMs like ensuring your users are able to trigger at least one moment a day. Additional optimization tips include enabling virtual currency (if your app has one), choosing appropriate moment triggers and carefully naming your moments.
If you need assistance optimizing your app please reach out to your account manager or email us at email@example.com.