In the traditional sense you can think of a "moment" as an ad request. It's an event in your app designated as a potential place to serve a Kiip Reward. At Kiip, we'd like you to think of a moment as an event with some context. So when a user triggers a Moment in your app, Kiip will check for a reward to serve during this event.
When developing your moments strategy consider a typical user session with your app to guide your placements. In order to maximize the number of unique users that see Kiip each day we suggest to try and setup "moments" where a majority of users will see them, all of which could vary based on the genre of your app. Some ideas for moments include but aren't limited to the following;